The Diamond Guide
Natural or lab-grown?
The honest comparison.
They look identical. Everything else, from origin to lasting value, is not.
Side by side
The differences, in full.
Chemically, the two are the same. In origin, rarity and what they are worth over a lifetime, they are worlds apart.
Why we choose natural
A diamond should outlast the moment it marks.
For four generations, since 1927, Paul Bram has sourced and hand-selected the finest natural diamonds in Australia. It is the reason every consultation is guided by a qualified gemmologist rather than a salesperson, and the reason we are one of the few recognised Select Argyle Ateliers in the country.
Lab-grown stones are real diamonds, and we respect the choice. We simply believe an engagement ring should hold its meaning, and its value, for generations. That is something only a natural diamond, formed once and never repeated, can offer.
Every stone we sell is independently certified, responsibly sourced, and set into a piece designed to be worn for a lifetime.
Every one, 100% natural
See it set in a ring.
Also explore loose natural diamonds and Argyle pink diamonds.
144 Swanston Street, Melbourne
See the difference for yourself.
Sit with a gemmologist in our showroom and compare natural diamonds in the light, with no pressure and no obligation.
