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Buying Guide

What makes a diamond beautiful?

If you would like to learn the basics of what makes a diamond beautiful and why one diamond is more valuable than another, Paul Bram has the answer. Simply schedule a visit to our showroom to learn in depth about diamonds from one of our highly qualified consultants.

For most people, buying a diamond ring is a new experience, but it should not be overwhelming. With our advice, you will find understanding a diamond’s quality characteristics straightforward and simple.

Cut and shape

The cut of a diamond determines its brilliance. Put simply, the better a diamond is cut, the more sparkle it will have.

As the name suggests, shape (round, princess, radiant, etc.) describes a diamond’s form, primarily as viewed from above. All diamond shapes have different attributes, but overall the beauty of the individual shapes is a matter of your own personal taste.


A diamond’s colour grade actually refers to the lack of colour. In other words, diamonds that are white, containing little or no colour, receive higher quality grades than those with visible colour.


Almost all diamonds have tiny imperfections. Diamonds with few or no imperfections receive the highest clarity grades.

Carat weight

This is the term with which people are most familiar, but remember that carat is specifically a measure of a diamond’s weight.

Certification for your diamond

For your peace of mind, unbiased diamond grading reports are offered with every Paul Bram diamond.